Testimonials:


Nikki M. (Citrix U.K.) - Hi James, I just wanted to say a very big thank you, my engagement ring is everything I could have wanted & more. As you know this was my second ring from my Husband, the first being a token ring until I found something I loved. Having spent the best part of 4 years looking we were recommended to Heath Diamonds by two different friends. From the very first meeting where time was spent advising us of the different cut & clarity available, the service we received was second to none. You listened to what we wanted and were able to design a ring with the most amazing diamonds, particular my main stone which is an Asher cut, I'd never seen nor heard of this cut before and I have to say I've had many a comment on it. I would not hesitate to recommend Heath Diamonds to anyone looking for an outstanding level of service which is both personal and professional and one where you get the very best. Again thank you.
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Sheila and Steve (North London) - John Heath, still getting great comments about my engagement ring and the wedding rings are great too! Brilliant service, and highly recommended, can't be bettered.
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Scott (uk) - I searched high and low for a heart shaped diamond solitaire for an engagement ring for my fiancee to be and could not find a reasonably priced one anywhere until I came across John. After a short email to John he busily searched for a diamond for and in my price range. Not being on the biggest budget John did me an amazing deal on a stunning heart shaped diamond ring set in platinum. Wife to be is still smitten with the ring a year later and she still gets comments on it wherever she goes and all at a cheaper price than a standard cut lower quality diamond from you usual high street jeweller. We can't than John enough for all the hard work he put in and have recommended him to everyone we meet. We will be getting in touch soon to sort out our wedding rings for next year!!!!
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James Ferguson - I would like to thank John Heath for his wonderful service and attention to detail. This is the second Diamond we have bought and the selection of diamonds provided was fabulous. John's guidance helped us to select the perfect stone and the setting was exactly what we wanted. I would recommend this company to anyone. You can buy with confidence and have the full reassurance of certificated stones and superb workmanship. Well done. James Ferguson, Sheffield, UK
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Steve and Sheila (North London) - Steve searched long and hard to find the best ring possible, and came across Heath Diamonds via the internet. When he asked to view the stone that he had selected from the large range of catalogued diamonds, it was quickly shipped to London from New York; on seeing the fire and sparkle, he had no hesitation and decided to make the purchase. Steve and I had agreed a design and when he presented this to John Heath, this proved to be no problem for the workshop at all. After a week or two I wasn't disappointed; he presented me with a fantastic 1.07 diamond E, IF platinum ring in November last year. It was better than the photograph Steve had shown to John! I have had lots of great comments from friends and family and even had other jewellers comment when we have since browsed other retail shops, and commented on my ring in passing (none of which are able to beat both quality, style and price of my ring). I know Steve is very happy with the purchase, and more importantly, I am too. We will be getting our wedding bands from Heath Diamonds too! Why? great service, quality diamond and hard to beat prices! Better still, Steve was allowed to take the ring away prior to the payment transaction going through, which demonstrated great trust and honesty on John's part! We will definitely recommend friends and family and anybody else for that matter!
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Dr Vicky Vass (Castle Eden, England) - A year after our engagement and 6 months after our wedding I am still being asked "where did you get those rings?" John Heath is amazing, from the very 1st phone call to the rings being delivered it was 1st class customer service all the way. But, and this is a big but..... that is nothing compared to the most amazing rings that John and his son James designed and made for us. We are a bit romantic - well more than a bit really ;o) and when my (then) intended called John to discuss possible designs he had a very clear picture in his head of what he wanted - and John, being the genius he is, translated that to some drawings for us to choose from. Well, I have to say that was the easy bit, the choosing of the diamond was mind blowing - how do you choose??? Again, John was at hand to advise. When my engagement ring came along I was so overwhelmed that I burst into tears, as it was, and is, the most amazing piece of jewellery design you will ever see. It is a heart shaped diamond set in a very contemporary setting and is truly unique. Coming up to the wedding John then designed me a wedding ring to fit perfectly around it - not an easy task as the ring has quite an interesting shape. But, yes, you guessed it, John came up trumps. So, if you are looking for a ring that is unique and special to you, call John, we are so glad we did. If you want to contact us please dont hesitate to email on ivass@easynet.co.uk and we'll be happy to give you our personal endorsement. Vicky & Iain Vass
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Andrew (Cambridge) - I received excellent personal service through John Heath. the whole process of choosing rings and stones was made easy, and also interesting. Highly recommended.
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Aaron & Jodie (London) - For me trying to find the perfect diamond was a nightmare. So many different combinations, technical jargon and a lot of hot air, until we met John at Heath Diamonds. John took the time to explain what made a great diamond and I was instantly sold. Service is everything to me and the ability to trust the advice of a professional is paramount. I would not hesitate to recommend John to anyone for quality of service, knowledge, patience and a great price. Thanks John - a great diamond and great setting. Thanks a million - Aaron & Jodie
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Nick (London) - From the time I first emailed them, John and James Heath both gave detailed and helpful advice, in particular when it came to selecting the right stone, and discussing the issues important to a marquise cut. After a heart-stopping wait while it was sent from New York, they pulled out all the stops to have it set within a couple of days, and ready just in time! Not having had a chance to see the stone when it came in, I was anxious about what it would look like, but the ring is absolutely beautiful and has received many admiring comments. Thank you for all your help!
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Kevin & Lesley (Dublin) - After having researched diamonds and visiting many Jewellers I finally came upon Heath Diamonds. We were very impressed by the web site and all the information it provided. Been a bit concerned about purchasing a ring across the internet I gave John a call his manner and professionalism on the phone immediately put me at rest. Although we had a good idea what we wanted he suggested we visit his studio. Although Heath Diamonds only open Monday to Friday but as we were in London for the weekend, John arranged to open up on a Saturday morning to facilitate our plans. We meet John on the Saturday morning and after 2 hours of a very informative lesson on diamonds and been shown a very large variety of stones from well within our budget to well over it we finally decided on a stone and 18k gold setting. The ring could not be made up that day but as we needed the ring for the big announcement to the families the following weekend John guaranteed us it would arrive in time and true to his word it arrived on my desk in work a day earlier than promised. Since the ring has arrived we have received numerous comments on how beautiful the ring is and where we got it. I have had no problem in recommending John and Heath Diamonds to anyone. They could not have been more helpful or professional in their dealings with us. Thanks again, Kevin & Lesley
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Richard & Michaela (Yorkshire) - After having researched loose diamonds for 9 months we finally decided upon Heath Diamonds. We were very impressed by the web site, it was very easy to search for various stones. We were dubious about buying from the internet so we had a meeting in London with James. He was extremely helpful and a very pleasant person to deal with. They made a ring for us to our own specification and made the process so easy. We would and have recommended James Heath and his father John for any jewellery purchase. Thank you so much to you both.
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Joanne & Phil (London) - We searched for the right diamond for 3 months and spent many weekends at Hatton Garden. A friend suggested Heath Diamonds and we are absolutely thrilled with our choice. I am very fussy and John Heath was really patient with us. We consulted 6 or 7 other wholesale jewellers and none of them could source the stone I wanted. We were nervous when we went to pick up my engagement ring which is a very intricate design, but it is more stunning that I ever expected. Many friends have commented that it is the most gorgeous ring they have seen. The quality of the workmanship is better than rings I have seen in Tiffany. Thank you John.
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Emma Patrick & Chic Graham (London) - What a fantastic, fun experience, choosing something so special together, with experienced and professional help. I have the most beautiful engagement ring, which was made ready for the special day it was planned for. I can't imagine anyone else would have done such a fantastic job. A huge thank you.
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Wendy (Essex) - Danny and I had been looking for a very specific diamond for my engagement ring for a long time and had been growing frustrated at the lack of choice of quality stones in the High Street shops. We had also approached a couple of jewellers to source a diamond for us but without success. Luckily we came across this website and got in touch with John and James Heath. True to their word, they found me a gorgeous diamond and helped me choose a platinum setting. We picked the ring up this week and are delighted with it. No hesitation in recommending Heath Diamonds and John and James.
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Annie Greenwood - John and James you are wonderful! After the service we received from you for our wedding ring, we really wish we had known you sooner. We now have a very contemporary diamond wedding band, which catches many an admiring glance and comment frequently! John you are truly a gentleman of your word. When we had agreed the price, the ring making process took up more resources than originally planned, but, you stuck by the original price you had given to us. We will be back in the future to purchase from you and will without a doubt recommend you to any of our friends who are looking for jewellery in the future.
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Anita and David (Derbyshire) - We started our search for a very specific ring by visiting the best jewellers. This enabled us to confirm our requirements, but threatened to blow our budget big style. We decided to try searching for a direct supplier on the net. Hours of searching the many web sites revealed that the one with access to the largest selection of diamonds at the most competetive price was Heath-diamonds. We were worried about the whole buying on the internet idea and were prepared to travel to Antwerp or New York if necessary, but knew that this would be a difficult search, where would we start? With the help of Heath Diamonds we did everything over the phone. After many reassuring calls with John and after comparing the qualities of many stones, we settled on the perfect one for us. We were still nervous about the choice as we were dealing with hard facts and a diamond is a very personal choice, but John assured us that our money would be refunded if we were not entirely satisfied. We waited a few more weeks for the diamond to reach Johns office and wow, it's wonderful. John organised a master goldsmith to set the stone for us and then made adjustments to pander to our very specific requirements. We now have a very precious and much admired diamond ring to seal our engagement. Throughout the process both John and James have been friendly, informative and professional. We will definitely recommend Heath Diamonds to friends and will use them again without hesitation.
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Angus - I would like to thank James and John for their excellent and professional approach when sourcing a diamond for an engagement ring. I received honest advice and when giving a budget figure they actually came in at a lower figure than higher. How rare is that? The ring was superb and for an Emerald cut it sparkles beautifully. My girlfriend was delighted and would like to say thank you as well. I would recommend these gentlemen to all, their friendly manner and no pressure selling made the whole experience a pleasure. Good luck chaps. I look forward to seeing you when I need a diamond bracelet!!! For my mistress!!!
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Ian (London) - After gathering information from a number of sources including this web site and a couple of months research, including trips to Europe to identify the "ideal" stone for Rachel's engagement ring, I ventured into Hatton Garden to find the real thing. I was uncertain about buying on-line as not being able to see the stone left me uneasy even if they were certified and had returns policy. I returned empty handed and even less certain about dealing with these long established shop fronts which were obviously trying to shift their own stock and seemed reluctant to seek the specification I was after. They also seemed to be reluctant to set a stone if I did find one independently. I finally gave John Heath a call and everything became so easy. Working in London, I was welcome to visit their premises to see the stock. I met John and James Heath and was immediately impressed with their relaxed, knowledgeable and courteous service. They carried a significant stock and I identified a near perfect stone for my requirements. My budget could stretch a little more and John arranged for another stone to be shipped from Antwerp 2 days later for me to compare. Nothing seemed to be too much trouble. I sat over a drink while James was watching the Ashes comparing the 2 near perfect stones and made my decision. I agreed with John what ring the stone would be set in and then flew off on business for a week. I only had 1 day back in London to pick it up before whisking Rachel off to Florence to propose. I gave John a call in the morning and picked up the ring lunch time like clockwork. To my amazement, I was able to take the ring away and arrange payment after I returned from the weekend. Such trust in any business these days is rare and I must thank John personally for extending this service to me. I cannot recommend Heath Diamonds enough. Over the past couple of months I have dealt with many organisations and none come close to them. Rachel was blown away by the ring and said yes! We're planning our wedding in New Zealand next March and will be in touch again to arrange the wedding bands.
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Ross (Leeds) - John and his very professional team provide an excellent, friendly and reliable service with fantastic prices compared to their competitors. I spent about 6 months researching, visiting jewellers, comparing prices looking on the web etc. Obviously I was slightly guarded re buying a diamond ( and plat ring) off the web. However I can honestly say that throughout the process of choosing and deciding which stone to buy, John has been very helpful and replies to queries very promptly. I would recommend that anybody looking for an engagement ring should seriously consider buying from this site. In fact I have recommended it to a few friends who are looking for rings. Ps: She said yes and loves the ring!
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Andrew (London) - My thanks to John Heath for an impressively professional and friendly service. John provided expert advice with no hard sell. I always felt that John was interested in getting what was right for me and not trying to coax the most expensive purchase from me, as I have felt elsewhere. Ultimately, John has supplied me with a beautiful engagement ring at a very reasonable price. In going to Heath Diamonds I followed the recommendation of a friend. I have no hesitation whatsoever in passing on that recommendation.
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Bernard McDermott (Glasgow) - Once again fantastic service that I can't get in my area, a huge thanks to John Heath, from a very happy repeat customer. A simple wedding band this time to match a previously set diamond engagement ring, with pre wedding alterations. The turn round time was 24 hours, sorry John, if this inundates you with work, but it has to be praised. Karen is very happy, and now for the diamond pendant ... I'll come back soon.
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Sophie Meteyard (London, UK) - I just want to say a HUGE Thank you to John and James Heath for all their help with sourcing the stones for my engagement ring. They are truly beautiful and very competitively priced! I had a very specific design and stone requirement for my ring and James and John provided an exceptional and friendly service. I will definitely pass your details onto my family, friends and work colleagues and will be contacting you again when the need arises for wedding bands! Thank you again. Warm regards, Sophie
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P Brookman (London) - Thank you James for helping an ugly bloke get his girl! I only knew a little about diamonds beforehand, and it's a bit daunting to find the right engagement ring, and feel comfortable doing so. All this was made easy with James' expert and friendly guidance - a brilliant round, hearts & arrows, colour F, and suitably impressive size diamond was just the ticket. So the service was superb, the price was great, and the diamond set in platinum looked fantastic as I presented it in Trafalgar Square last night (yes, the guy on his knee wasn't drunk). The ring also fitted like a glove, and even the moon came out to help light the occasion. Thanks for making everything so easy - I would highly recommend your Company to anyone.
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Sue & Jeff (Surrey) - Thank goodness for John and Heath Diamonds. Where on earth is a girl to start her search when presented with the mammoth task of choosing her dream engagement ring!! Having trawled the Hatton Garden pavements one bitterly cold, grey Saturday afternoon and not having seen anything that remotely inspired me, I turned to the internet and spent many hours one evening scanning the various jewellery store sites and their collections in search of THE RING. Bleary eyed and about to switch off, I stumbled across Heath Diamonds. Looking through the wonderful selection of rings, I found the perfect one for me!!! Fantastic! I fired off an e:mail to John in an instant and he replied the next day. Everything from visiting John, to looking at the diamonds, not to mention meeting John himself who is an absolute delight, was a wonderful, memorable experience. My ring was made to perfection, having had two fittings prior to the final make up. My beautiful ring arrived, unexpectedly last Saturday morning. It looks a million dollars and I am thrilled to bits with it. Thank you John, I hope to see you soon!!!!!!
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Sue & Neil Stewart (Berkshire, UK) - What can I say? If you are looking for a diamond then John and James are the people to contact!!! For a while I had been hankering after a new solitaire, as much as I loved my 17 year old engagement ring I did fancy something that we couldn't have afforded when we first got engaged. Fortunately, before we headed off to Hatton Garden my husband did some research and found Heath Diamonds on the internet (I am SO pleased he did!). We looked at a number of jewellers in Hatton Garden and, too be honest, I was disappointed with what I saw that I was close to giving up and going home. Then we went to see John, he told us all about diamonds, the 4 'C's and we looked at a number of different stones. There was absolutely NO pressure to buy, and John spent ages with us, answering all of our questions. Anyway the result? I am now wearing an absolutely amazing diamond solitaire, which is SO beautiful, and has already been commented on by many people who have spotted it on my finger. The service we were given by John was outstanding, the quality of the stone and ring is far better than I'd even dared dreamed of, and although the stone wasn't cheap, it was most definitely excellent value for money. I cannot recommend John and Heath Diamonds enough. If you are looking for personal service, expertise and top quality look no further!! Thank you John its brilliant.
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Keith (Edinburgh) - I had a pendant made for my wife by HeathDiamonds and we are absolutely delighted with it. It is beautifully crafted and of a quality which would otherwise have been well beyond my budget. John Heath, at his London studio, offered extremely helpful and informative advice that gave us the confidence to choose a superb diamond from their extensive stock. His careful attention to detail ensured that the pendant was made exactly to our chosen design. It was a pleasure doing business with John and I recommend Heath Diamonds without reservation.
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Mr D. Cave (Northwood, Middx.) - We found "Heath Diamonds" from their excellent website. This also gave us some much needed education into the misty world of diamonds. The website then led us to Mr James Heath and his father. We wished to buy a diamond pendant as a special present for our daughter and a diamond ring for Mrs Cave. At an initial meeting at their offices,where we were received with the utmost courtesy, James took us carefully through the stones available within our budget. We also received excellent advice from James and his father on makeup for the pendant and ring. We were able to settle all the details of design and cost at our first meeting. Two weeks later we met again to see our stones made up (in their own workshop) into the pendant and ring. They exceeded all our expectations.
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Paraag (London) - Fantastic service from John and the team in London. Wanted to buy an engagement ring and thought the process would have some hiccups, but in fact was the smoothest ride I could have hoped for. Stone was in stock immediately and 2 day turnaround for ring was perfect as I wanted to propose within the week... Would recommend to all looking for a stone or that perfect item of jewellery! Thanks again!
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Mark Ayres (Stoke-on-Trent) - There are no two ways about it-diamonds are expensive! However after spending 4 months searching for a company to supply a diamond and manufacture an engagement ring I found Heath Diamonds. They have exceeded my expectations in quality, value and customer service. The ring they made is stunning!! If you're in the market for a superb product, look no further. Highly recommended!!
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Mark Warren (Crewe) - What can I say about Heath Diamonds that has not already been said in the previous testimonials? Well one thing at least. I did not have the budget to go for some of the diamonds mentioned in the previous testimonials. I was looking at a 50 pointer in the region of SI1 G. I spoke to John in London and told him my budget. I was really surprised when he came back to me with a 50 pointer VS2 E. Two days later I am on a train down to the 'big smoke' to get my diamond. This is where I can add something. Although I was not spending a fortune, John took the time to sit down with me, explain all about the diamond, showed me the hearts and arrows and even managed to get me to find the GIA laser inscribed number. He was a pleasure to deal with and all I can say is if you are looking to buy a diamond give John Heath a chance - you will not be disappointed. Many thanks John.
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Andrew and Kerry Jones - Having proposed to my then girlfriend and told her we would be getting married in 4 weeks, I then went into panic over where to begin the search for a Engagement/Wedding Ring. Fortunately, I had proposed using a rather nice designer dress ring offset with two large pink CZ's. This I later regretted, because the now Mrs Jones fell in love with this and wanted the same ring made using real stones. Thankfully even she realised pink diamonds would require a bank robbery, so we agreed on white stones, albeit around the same size. I found the website immediately and called to discover an incredibly helpful and informative response. Cutting to the chase, Heath Diamonds pulled a miracle out of the hat, by not only matching two very high quality stones, but completing and delivering on this important commission in 3 weeks flat on time as promised. I would personally highly recommend John Heath and his team, to anybody who requires care, attention to detail and a service unmatched by anyone - Thanks John you saved the day.
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D. Greally (Beckenham) - There I was being dragged kicking and screaming by my fiancee to benot really. After many hours of research into many different ways and places of buying a diamond, Tiffany's in NYgood exchange rate, Antwerp..good choice, relatively easy to return to, etc I opted instead to start in London and go to John at Heath Diamonds. The main reason for choosing Heath Diamonds was the customer feedback section, which was and is excellent. However as an engagement ring novice you are painfully aware of your inexperience ...how many times do you buy an engagement ring? After passing all the glitz and glamour of the shop windows in Hatton Garden it was with slight trepidation that I stepped into Johns studios..safe in the knowledge that as a hardened sales executive I would not be buying a diamond on the first visit. I would be that person who would be cajoling and bartering until the bitter end, over multiple visits and multiple weeks, confident that a better deal was just around the corner.oh yes, I was that mana diamond purveyor's worst nightmare; financially astute, encyclopaedic knowledge of diamonds and the resolve to outmanoeuvre even the most experienced of sales people!! so 1 hour later I departed Johns studios into the cold evening air, with the diamond and ring chosen, and a bill in my hand (oh, and a rather happy lady by my side!)..marvellous.that worked rather well didn't it? If you want a name - and I am a BIG label snob - go to the labels and then go to John. The experience of buying a diamond from John at Heath Diamonds is pleasurable - the pressure is removed, the advice thorough, and you know that you can walk away and have time to think about the optionsassured that you will return. If they have not got the stone you want, they'll get it for you. Most importantly the choice remains your own - but with valuable help and guidance from John So, if you want to finance a couple of bright new shop windows and new halogen lights, then go to a label - just think how long that big label carrier bag will last! If you want to take your time choosing the stone that you want and to come away with something perfect, that she will (and still does) love - not just something that the shop happens to have in stock - then go to John. Oh and one for the ladies..ask John to tell your fiance why not to go for a 1 carat stone.and to go for something biggermuch, much bigger!!
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James Holroyd (Zurich) Many thanks to John for providing a highly informative website, close personal service but above all for a beautiful diamond ring! I would certainly recommend Heath Diamonds to anyone looking to optimize their investment - a similar ring would have cost me at least 30% more if I had gone to a local jeweller. Very best wishes. James.
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Alex (SE England) - I was really impressed with the excellent service I got from John and everyone at Heath Diamonds. They were extremely patient with me and very helpful in helping me find the best possible diamond to fit within my criteria. I would certainly look to them first in the future. Thanks again.
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H Luc (London) - After a bit of a nightmare with other diamond dealers, I eventually contacted John. His assistance and education was invaluable, stopped me from making further errors and I felt John was genuinely concerned with my needs rather than his back pocket. His patience and willingness to create a ring to virtually the exact specifications I required has been greatly appreciated. Fantastic result, and a happy bride to be. I wouldn't recommend anyone else. Thanks again
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Robin - What a fantastic service! Like most others, this was the first time buying a diamond ring and I did the usual - trailing Hatton Garden to find that perfect stone. It was shear chance (and some additional research) which led me to James at Heath Diamonds through the internet. After meeting him and talking through the various options, not to mention the prices, there was only going to be one place to buy the diamond. They also hand made a bespoke ring for the diamond, which was absolutely perfect. It always makes me smile thinking about how much I paid for the quality of stone versus what I was about to pay 500 yards away in a shop!! I shall most certainly be using them to design and make our wedding rings.
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Andy Smith (London) - I never realised it was a family business until I visited John. He has an exceptional knowledge of the diamond industry, having built his knowledge over many years since completing his apprenticeship. Their was a queue of clients visiting when I saw him, returning for further purchases, as I will in the future. Many thanks John !
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Gio (London) - As many others, this is the first time I had to buy a ring. I started doing a lot of research both online and in jewellery shops, but on one hand I couldn't find what I was looking for at the price I wanted, and on the other I really didn't trust buying such an important gift over the web. I was stuck. But then I found Heath Diamonds, and after meeting John at his office I was completely reassured. This is not a web company, but a great jeweller. The service was excellent and the ring exceptionally beautiful, designed to my requirements. I would strongly recommend anyone to go to them, they are so professional and passionate about what they do!!! Many thanks.
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Amanda Gill (London) - I would just like to thank John and his workshop team from in Hatton Garden, for a wonderful service and a better than expected bespoke diamond engagement ring. His patience, flexibilty of time and advice has made this already special occasion so much more enjoyable. I would be happy to recommend his services to anybody looking for ''all round quality and service excellence''. Once again, thanks so much for the ring of a lifetime.
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Henry & Edna Harding (United Kingdom) - Having searched all our local jewellers without success we saw Heath Diamonds website. From the initial contact looking for a unique 3 stone emerald cut diamond engagement ring of over 5 carats, we had exceptional service. John managed to locate 3 matching stones in New York, which were duly delivered to his workshop and we ended up with a fantastic ring. A few weeks later the set was complete when they made a matching wedding ring. We would have no hesitation in recommending them and would indeed use their services again.
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Ian (Kew) - Customer Service is a rare thing these days (& a pleasure when you find it), add to that a superb product at a highly competitive price and you are onto a winner. Anyone who buys from the High Street should really be asking themselves why? Thanks John!
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Stephen Gore - John Heath provided the most outstanding end to end service. From sourcing the stone exactly to my specifications, at the finest price in the market, right through to making the ring to an extremely complex design. Having researched the market extensively prior to purchase, I believe that there is no other supplier in the UK who can match either Heath Diamonds' pricing or service.
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Julien Bromley (UK) - Dear James and John. I wanted to think you for all your help supplying the diamond jewellery I ordered recently. In addition to the extremely competitive pricing, I found the service you offered to be exceptionally helpful, and was very grateful for your willingness to meet my slightly unreasonable timescales. The jewellery itself is beautifully made and the diamonds are every bit as immaculate as you promised. In every respect, high class goods and high class service. I will have no hesitation in using your services again, and would not think twice about recommending you. Thanks again
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Pardeip (London) - We spent a number of months trying to find the perfect engagement ring. What should have been an enjoyable experience was becoming more of a chore, with weekends being spent visiting a number of established jewellers on both Bond Street and around Hatton Gardens. Our knowledge of diamonds was relatively basic, we were aware of 4C's but knew little else. We found that prices fluctuated greatly for what in essence appeared to be the same stone. Our brief was quite specific, we wanted an emerald cut diamond with a high specification. So were a little baffled by the price disparity. Having stumbled upon the website we were pleasantly surprised with what we found. In addition to having a great number of diamonds in stock we found the level of detail on the site fantastic. It really did provide great statistics and key measures for grading diamonds. After various conversations with John we visited them at the studio for a consultation. We were given a further overview on the grading of diamonds and their characteristics. The service we received was great and copy GIA certificates were obtained for two stones that we were interested in. Both stones met our specification but they did vary in size, we could have gone for either stone but were just a little unsure how they would look. One stone was slightly squarer and larger than the other. The price was not really an issue, we just wanted a ring which would suit me and that I would love. Being torn between the two stones, John drew them and we surprisingly went for the smaller of the two (which was slightly cheaper). With my fingers being quite slender I needed a delicate ring and the squarer stone would have looked too chunky on my hand. We were not railroaded into buying the more expensive stone and we were given time to reflect on our choice. Having chosen the stone we were half way there, but we were a little concerned that time may work against us. The stone was in New York and we had less than two weeks to the wedding, which was in the UK. We were truly delighted that the rings were ready on time and the setting looked fantastic, better than I had imagined. The service that we received was absolutely brilliant and could not be faulted at any level. It is true that you can find great jewels on the internet and this is definitely one of them. Mandeep & Pardeip London.
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Julie (Lancashire) - Many thanks to John and James in the London Studio! They made me the most beautiful diamond ring. Even Liz Taylor would be impressed. My partner David, who is severely disabled, had no problem arranging this wonderful gift. He told John and James what size, shape, colour and clarity and they delivered exactly what he wanted - well actually, what he knew I wanted!. He was a little worried at first buying such an expensive item over the net, but the end result was worth it! We have compared prices on the high street and we know we have made a significant saving. We would certainly recommend Heath-Diamonds and will use them again in the near future.
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Henry (London) - Excellent product with highly knowledgeable and experienced staff. The service I received was superlative and I highly recommend making a visit.
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Mike Lawson - Buying an engagement ring has to be one of the most terrifying experiences of my life. Thank you to John/James for all their advice and terrific, friendly service. To add to this I ended up with a beautiful stone at a very reasonable price, which, more importantly, my future wife is completely in love with.
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Michelle Holland (fiance to Samuel Sweet) (London) - I absolutely love my ring and have had many compliments. Thank you John for your expert advice and attention to detail. Samuel Sweet - John, thank you for your advice, care and wonderful service. You went out of your way to provide us with what we were looking for and well exceeded our expectations. My fiancee is over the moon! We have already recommended you to friends and family (and basically anyone we meet!) We'll be in touch soon... All the best - Samuel
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Danny Hodgson - Just a short note to thank John and his team in London for helping me choose my fiancee's diamond. His service and knowledge were excellent. I had already been to a couple of other shops and dealers and felt they were either trying to oversell stock to me, or just blinding me with science. John was straightforward and honest and I felt he gave advice rather than 'sold' to me. I have already told friends and family about his service!
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Derrick Arlett-Johnson - Just to say a big thank you to John and his team for a professional service and advice when assisting us to choose a diamond. The workmanship in fitting our diamond is excellent. We got the stone and the ring we desired. Once again many thanks and we will be back for our wedding bands.
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Matthew Hibbert (London) - John and James, I can't thank you enough for your expert assistance through a daunting minefield of colours, cuts, clarities and carat sizes! When I first started engagement ring shopping in Hatton Garden I got an idea of what my money would buy me and was all set to go ahead with a purchase. Thankfully I checked out the internet and so became introduced to a new level of information about diamonds. In particular, your advice on choosing the top quality hearts and arrows cut was something not mentioned in any other shop I had visited. Equally, the very sensible advice about going for the best in that area and going for a good quality colour and clarity, without necessarily going for the top of the range, was perfect for my requirements. It enabled me to almost double the carat size that I was able to buy, and end up with a hearts and arrows, EVS1 brilliant cut diamond set in the most amazing band. My other half was over the moon, and three months on even I am still mesmerised when I look at it! Keep up the "brilliant" work!
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Ryan O'Sullivan (London) - I recently purchased a stunning 1.14ct, E, VS1 brilliant cut Hearts & Arrows diamond from John, and I can't praise either the stone or John highly enough. I openly knew absolutely nothing about diamonds before I spoke to John, but he was very patient and understanding, worked exactly to my budget, and gave me what I consider to be very honest advice. He didn't try and sell me a more expensive stone than my budget allowed, although he had every opportunity. The stone was beautifully packaged all ready for me to propose, I didn't need to do a thing ! When the deed had been done, both myself, and partner went back to John to arrange for a setting, and received exactly the same outstanding service as before. John arranged for the setting to be made especially for us, and we couldn't be happier, it's absolutely stunning. I travel to both Dubai & South Africa every year, and there is no way I would consider purchasing diamonds of any quality from anybody other than John (or his son). Due to the level of service, and of cause the quality and value, John has made a customer for life, he's now my diamond dealer !
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Carol Hood (Halstead, Essex) - For many years I had wanted a 1 carat pear shaped diamond ring. Eventually the happy day arrived when I had enough money to purchase such an item (with a generous donation from my husband). I looked in various High Street shops but found nothing that "grabbed" me. Somehow they just didn't seem to sparkle enough for me to part with the hard earnt cash so I began the research on the Intranet and came across the Heath Diamonds web site. Originally I spoke to James in London about what I could afford and what I was looking for and he started the quest. After a few days, he came back to me with a diamond, which he thought I might like. So after cajoling my husband into coming with me to London to view the diamond and parting with a bit more of his hard earnt cash, John Heath welcomed us. He made a very good cup of coffee and then presented the long awaited diamond to us - it met with all expectations. I had it placed in a Tiffany style setting and I now have a gorgeous pear shaped diamond that just sparkles and makes me feel a "million dollars" when I look at it. Peter (my husband) is absolutely delighted - he says he will never have to buy another piece of jewellery from a High Street jewellers again because nothing compares to the quality of the diamond ring I received from Heath Diamonds (little does he know that I am counting on him to get promoted so that I can go back and get another)! Once again James and especially John, thank you for your assistance and professionalism.
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Holly McQuie (London) - 10 out of 10! Many thanks to John in the London office for all his help with my engagement ring. Buying an engagement ring is a very exciting and daunting thing (almost as much as the marraige itself!) and there are so many people who will take you for a ride if you don't know what you are buying. John was the first person we met who was interested in making us something that we wanted (which incorporated a stone from my mothers engagement ring), rather than just selling us something he wanted to sell. As unromantic as it is, money does play a role to some extent in the ring you choose, and the quote that we received from John was ONE THIRD that of another jeweller. And the quality of the stones from John, were significantly better. By this stage I knew everything there was to know about diamonds and was amazed how good a deal we were getting from John. Anyway, the point of this email is to say that I can't recommend John highly enough and am looking forward to getting my next rocks from him! Many thanks.
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Nick Murray - Where do I begin? This is quite a difficult testimonial to write because I'm sure the casual reader will see these words and think to themselves: "Surely Heath Diamonds can't be that good, that simple, that competitively-priced, to be any good." I was once a casual reader to this site like you, too, and I thought exactly the same thing. What's the catch? Buying a diamond over the Internet - surely that's a risk - there must be something not quite right, I naively thought. Well I was wrong. Very wrong. I would strongly urge anyone who was seriously considering buying quality diamonds at superb prices to ignore the High Street and talk to John and James Heath in London. Call them up. Arrange an appointment. Go and visit them in their studio off the Farringdon Road. Examine their stock. Paradoxically, John and James' biggest problem is the Diamonds website. I'm convinced so many people are put off investing a lot of money on a single item "because they saw it on the Internet". Well don't be put off. Treat the Heath Diamonds website as their shop window. Like any other reputable jeweller or wholesale diamond dealer worth their salt, they'll only be too glad to meet you in person to set your mind at rest. I'm sure you're still not convinced. Well - do like I did - do your research. First, set you budget, then decide what size and quality of diamond you're looking to purchase within that budget. In my case, it was a diamond engagement ring. My criteria was as follows: 1.25ct round diamond, hearts & arrows cut, D-H colour and VS1 minimum clarity. Set on a simple platinum band. And it had to be certificated, of course. Then check how much the Heath Diamond cost will be for the diamond and band setting. And compare with the retail trade. You'll quickly see what a complete waste of time it is to buy from a High Street chain retailer or independent jeweller. My choice of size and quality was useful because many of the "chain" retailers (Ernst Jones, Beaverbrooks, Goldsmiths, Beards etc) have this shape and size (in usually slightly lower quality colour and/or clarity) as their top-of-the-range "showcase" pieces. It was also useful because even the more exclusive independent jewellers (visited in London, Cheltenham, Bath and Oxford) also stock this size and quality of diamond engagement ring too. And the results of my research? Well, there really is no comparison in the price and quality of that lot compared to the ring I bought from John Heath. (The final certificated ring was 1.25ct, H, VS1 hearts & arrows cut). I could go into great detail on qualities and prices here (if you want the exact price comparisons you can email me at billy15@email.com), suffice it to say I purchased a quality ring which would have cost AT LEAST £1,500 more on the High Street. But the quality is the most astounding aspect. Most High Street retailers, and even most of the exclusive independents, know little about the cut of a diamond. And yet it's the most important factor. Ask about Hearts & Arrows cut and most sales assistants will look blankly at you. So not only did I buy a superb ring considerably cheaper than elsewhere, I also bought a ring with the best cut. Most rings I saw on the High Street were Ideal cut - at best. Most sales staff had no clue and I'm sure, even with my untrained eyes, that most diamonds were good or very good cuts (certainly, compared with my purchased ring - they look a lot "rougher" and have less lustre and sparkle.) I really don't know if I've convinced the casual reader here of the quality, safety and professionalism of buying from Heath Diamonds, and I really don't care. Because after my partner and I visited, chose the diamond, chose the band and setting, 14 days later we collected from John a superb diamond engagement ring which I know we will both cherish forever. And that's all that matters to me. It's funny when you get gut feelings about things. As soon as I came across the Heath Diamonds website, all other sites just didn't seem to "do" it for me. And no matter how much research I did (I even considered going to South Africa in the vain hope of sourcing diamonds more cheaply) I always came back to Heath Diamonds. We'll be back John - I can assure you of that - maybe for the ear-rings and pendant wedding present (or maybe as an anniversary present, depending on my bank balance!!) As I say above, don't take my word on all this. I really couldn't be bothered if you believe me or not. YOU do the math. It's that simple.
Kind regards
Nick Murray
Oxford, England
PS. Thanks again John for the taxi ride to Paddington. It really was a kind gesture.
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Rhiannon Jones - First off, anyone who is thinking of buying from Heath-Diamonds go for it! I have never met any of the guys (John or James) but got my beautiful 1.5 marquise (platinum) ring yesterday (they arranged a bike to deliver it to me when I was in the UK for a one day conference) I couldn't be happier. I am sceptical about using the internet for buying a book let alone an engagement ring so this was a big leap of faith for me and the guys couldn't have made it easier or been more helpful. They gave me advice on the 4C's, the band, honest opinions on the diamonds and were always there on the phone when I needed to talk to them or change my mind for the hundreth time! And because of the experience they have in this field they can give you advice on what looks best and what setting to have. I looked in local shops to find the style, carat, colour, cut, clarity I wanted told John what I was looking for and he organised the rest! There is nothing bad I can say about the service really! If you are unsure then give John or James a call and have a chat to them about whatever is holding you back - they'll put your mind at ease. So basically excellent, prompt service and now I have a beautiful ring, set exactly to my specifications (for a fraction of the price, but I won't be telling other people that!)...perfect!
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Ann & Malcom (United Kingdom) - Let me tell you the story. Last December my daughter-in-law had a baby. Being a smart kid and picking her time, she sweetly suggested a 'diamond'. After all, the new daddy had a lovely baby daughter. Neither too happy with the precinct nor being in a position to invite international jewellers into any possible luxury hotel suite, my son asked me if I would check things out on the internet. Happy to chase anything that 'sparkles' I readily agreed. In quick sticks, myself and my little mouse were navigating across continents; with rainbows in our eyes we soon had angles in our heads! So let me tell you about buying a diamond. It should start with an education. Learn the facts behind the four C's. It's all there on Heath Diamonds' web site. After that it's up to you: will you buy D and a smaller stone, or G and a slightly larger stone, ideal cut or excellent, VVS1or SI1, a whopper or a number of smaller stones. With the education you have received you will be able to make a considered choice. There are a number of good web sites out there but we eventually chose to work through Heath Diamonds because they have access to a large and comprehensive stock and an agent, John, in London. John has a phone number: you can speak to him, or go and see him. He is entirely trust-worthy, he has a reputation to preserve. In other words, though you are buying at a highly competitive price on the web, there is still the personal touch. Knowing that certainly helped to remove my original fears and nervousness with regard to internet sales. But back to my story. By this time, I realised that I could afford a little something for myself. You can imagine this spurred me on no end. I checked the web page regularly and one day what I had decided upon was there. Through John, the wanderer through cyberspace, I placed my order, and we asked John at the Design Centre to set the stone for us. He did a truly excellent job, setting my diamond so that the beauty of the stone was there for all to see. I had bought D, VVS1, GIA proportions classed as excellent. This summer I was in the South of France. Do you know Casino Square in Monte Carlo? Cartier is on one corner, Van Cleef on the other. Looking into their windows I thought 'my diamond is just as good as theirs and at a fraction of the cost!' By the way, my son also bought a lovely diamond which again was so carefully and thoughtfully set at the Design Studio. I am well pleased with my purchase as is my son of his. John and Heath Diamonds are a great team.
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John and Linda (UK - Bristol) - Dear John, Just a quick note to say how delighted we both are with Linda's ring. Not only have you made it possible for us to have a beautiful stone of much higher quality then we thought possible for the price, your friendly and informative manner made the whole experience a real pleasure. Once again, many thanks, John and Linda.
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Bernard McDermott (Glasgow, Scotland) - Journey.. When I started looking for a diamond, I was ignorant of all aspects of the trade, the terminology had to be learned, and certain principles had to be grasped. John Heath in Heath Diamond's London office was on hand to decipher the code, and offer reassurance when I was wavering on the pinnacle of doubt. If you are reading this, then you are probably just like me, thinking that buying diamonds on the Internet must be for professionals or fools... Well read on, my experience will probably relate to what you are currently going through. For me the most important aspect of buying a diamond on the Internet was, I had to be sure I could trust who I was dealing with. Two key points here, security of payment/delivery, and appraisal accuracy of the stone. Simple really, you would think, but consider the number of diamond/jewellery specialist websites there are, by the law of averages, some of these sites will not be above board. So I felt, I was playing roulette with thousands of pounds on just one roll of the dice, and I am not a gambler. In fact I am a keen private investor, who was buying a diamond for an engagement ring, so with this hat on I was looking for true value that at least had a chance of appreciating. After some elementary research on the Web, we visited local jewellery stores. The sea of bling was certainly a startling sight, however, they didn't stock anything above a VS2 because apparently they are so hard to find, they had never heard of Ideal cut or Hearts and Arrows and were pushing us towards the biggest rock they thought we could afford... Now here I think is a fair point to make, >90% of people when shopping for an engagement ring will buy from one of these high street/mall type stores. Why? Well they are local, they take a ring measurement, and you can see what you are getting. Well, can you see what you are getting, a stone can't be properly assessed when mounted in a setting, certainly not by you, even if you take it to an independent appraiser, a full gem appraisal can't be made, and more importantly store certification is worthless. You do NOT get international standard gem graders working for a high street store no matter how expert they would have you believe. I was NOT looking for a poor quality stone, in a mediocre setting, with a valueless store certificate showing a reinsurance value 10x the component parts of the ring, that is not value in my book. So I continued my research on the Internet. The more I looked the more confusing things became, until I read a piece of advice which made things blindingly obvious, I had to do two things. 1) Determine MY criteria in order to compare stones, and 2) The MOST IMPORTANT part, choose a supplier. Well, using a combination of feedback reviews and recommendations, personal contact, and a company background check (perhaps excessive, I know), I came down to just 2 suppliers. Since one of them had only one outlet that was 4000 miles from my home across the Atlantic Ocean, it ruled that one out. So I settled on Heath Diamonds, they have several Offices around the globe, and although I live in Glasgow, Scotland, I dealt over the telephone with their London office, which is 500 miles away. The criteria for me were in this order - Cost (I am not rich), Cut (a tiny % of diamonds have a perfect cut, are rarer and should be more easily resold, an unromantic investor speaking here), Clarity (Eye clear), Colour (As bright as I could afford), Size (My fiance constantly reminds me that size doesn't matter!). If you don't prioritise and narrow down your choices you will probably end up buying something pretty far removed from your starting point, and you will not be able to make even a thin comparison between stones. So my requirements in reverse order, was for a weight somewhere between 0.65-0.80 (I was prepared to take a lower weight for a better cut), Colour G or better (I wouldn't see the difference between D and G), Clarity VS1 or better (As long as the flaw was not a danger or I couldn't see it), but Cut had to be as near perfect as possible in any grading system, so take your pick from IGI, AGS, GIA, HRD etc. - I didn't really care which authority's paper it was on (some may argue to the contrary), I was having it independently appraised, and if it didn't match my expectations it would be rejected and a full refund was being offered by John Heath. I was already interested in a couple of stones on the website, and after contacting John for further information, I found that the main stone I was interested in (New York held it) had been sold, so John started to look around on my behalf following the criteria I had in mind. He came up with a few more stones, one of which held my interest, unfortunately I was away on business, and lost the opportunity to buy this one, then at a third attempt, 3 stones came up all displaying hearts and arrows, so John emailed me the stats, and one of them had more than what I was looking for, this is what it showed, Weight - 0.79 / Clarity - IF / Colour - D / Fluorescence - None / Polish - Exc. / Symmetry - Exc. / Dimensions - 6.01-6.03x3.61mm, Table 56.5% / crown 14.5% / Pav depth 43%/ Total depth 59.96% / Girdle Thin / Culet Pointed / Comments - Hearts & Arrows "Ideal Cut" / Laserscribe on girdle. My girlfriend just glazes over when I discuss the above detail, it just comes out - blah de blah de blah de blah. Well skip this part if you want, but it may pay you financially to read on. The Cut was as perfect as I could have hoped for (there is a certain website that will calculate the relative 'perfection' of your stone and grade it in terms of Light Return, Fire, Scintillation, Spread or diameter for weight... search Google for 'diamond cutadviser'), it was a 'true' hearts and arrows stone (Some stones 'demonstrate' hearts and arrows where the hearts are broken, uneven, and the arrows are misaligned), however the clarity and colour were beyond my requirements and my budget. But hold on... I remembered reading advice about making buying decisions made on certain combinations of the 4 C's and in terms of market scarcity, the ethos went something like this, do not buy stones with D and IF ratings when the cut is average, likewise do not buy stones if the cut is perfect and the stone is both flawed and a low colour grading, the price may be unrealistically distorted. Well we bought what has now become known to us as the 'Avery' diamond, I have had this stone appraised by one of the UK's leading independent specialists (My definition of independent is someone that has absolutely no connection with the vendor, does not sell gems or any other jewellery, and is willing to do a background check through the trade on the vendor) and the appraisal showed a very large increase in value relative to the difference in our budget overspend. Now here is another value busting tip, when you buy a loose diamond it is classed in appraisal parlance as a component, therefore it is valued differently from a finished piece of jewellery (lower). Put this gem into a setting, have it re-valued, and you can be sure that the increase is going to be significantly higher than just the cost of the added setting. Effectively you have cut out the retail middleman - the actual component cost of most diamonds that make up a retail outlet diamond ring is ridiculously low - You are paying a hefty premium for in general SI1, H grade, good to fair cut diamonds at best. Final recommendations - you may be happier paying an independent appraiser for a valuation, I did but it really wasn't necessary, however we are always wiser after the event. Payment - genuine diamond traders are relatively few and far between, they can't afford to have their reputation tarnished, so don't be surprised when it goes very smoothly, remember, you may live in a large urban area and think you are well served by 'quality' jewelleers, I live in a population centre of over 1.5 million, and could not find one serious dealer in quality gemstones, it really is a specialist field. Buy a loose diamond, you see what you are getting, it is 'cheaper' (see above), and you get to choose the exact setting your loved one desires to put it in. Summary.. I have unfortunately never met John Heath personally, however my fiance has just visited him at his design studio to have the 'Avery' diamond set in her choice of mount, we were going to have the gem set locally in Glasgow, but we would rather trust it to a sympathetic expert. So thanks John for excellent service, delivered on time, and as I have now found out, I have a diamond that is both rare, valuable and will provide us with a world tour when we retire!! Bernard McDermott, Glasgow, Scotland
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Marc L (California USA) - I am very pleased with the fancy coloured diamonds I purchased from Heath Diamonds. It was a tricky order because I was looking for a matched pair of pink diamonds for an engagement ring. John and his team put together a beautiful pair for me. They were very clear in their description of the stones and their price was excellent. As a resident in California USA, I was a little nervous to make such an important purchase with someone so far away. But after some reassurances from John and several phone calls, I made the move with them. I am very happy I did. Not only were the stones as described, they were better matched than any pair I had found from several diamonds brokers in California. I recommend Heathdiamonds.com as a reliable source for your diamond needs. Marc L. Los Gatos, CA
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Gerry & Sam (London) - Like so many others, we were sceptical of making such an important once in a lifetime purchase over the internet. However, after researching and deliberating for a couple of weeks, we kept coming back to Heath Diamonds to view our "perfect" choice. And when we finally made contact with John, we wondered why we hadn't done it earlier. John put our minds at ease about the process and went out of his way to help us secure that dream diamond. We (well Sam) had some pretty particular ideas about how we wanted the ring to look. Again, John came up trumps with the perfect setting.... All in all, a fabulous, personal service. Thank you to John for giving us the most exquisite ring, which we will cherish for ever.
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Kate and Peter (London) - "Many thanks for the wonderful service you have provided in our search for the perfect engagement ring. You have given us a magnificent diamond at a very reasonable price, and followed this with a truly personal service in getting the stone mounted. The result is indeed a perfect ring and exactly what we asked for and more - the trust and care you took in producing the ring has made it all the more special. Thanks once again for making us both extremely happy."
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Tom Trevett (Surrey UK) - My first thought as I looked at the Heath Diamonds website was how professional and detailed the site was but this still raised concerns about buying diamonds on the internet. I was not prepared to do this so imagine my surprise when I received an email back that it would be fine for me to view a diamond at the office of Heath Diamonds in London. I am so glad I did because suddenly the world of John Heath opened up! For anyone out there looking for a bespoke diamond service I would recommend John without hesitation. The quality of the diamond sourced, the friendly and informative nature of John's approach, NO heavy sell, just really relaxed and informative. We are so pleased with the end result which was way beyond both our expectations in every way, including the overall cost of the ring itself. I am glad I shopped around and my fiancee is even more pleased that I shopped around because she truly wears the ring of her dreams now and I cant thank John and his work shop team enough. I shall definitely be recommending him to my friends!
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Tim Green (United Kingdom) - Dear John, I am really pleased with the ring and would like to thank you for getting it ready in time for Valentine's day. With Kind Regards,
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Gavin Perrie (Scotland) - Hi John, I've finally got a bit of time to write a few words of thanks. Firstly, the ring is absolutely stunning. It's exactly like I saw it in my head and I realise there was nothing else like it in the pictures I sent to you, so thanks for patiently listening to my vague descriptions and then piecing them all together. Secondly, the service from yourself was excellent. I realise that coordinating between three countries isn't a normal situation but every thing was taken care of by yourself with no delays at all. So thanks again for all your help. I'm not sure who's happier with the ring, myself or my, now, fiance!! Best Regards, Gavin
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Stuart - John, Thanks again for the ring and for your continued excellent service. My wife was extremely impressed and absolutely loved the setting (and the stones of course!). The only problem was that it now makes the wedding ring look insignificant!, so I will be in contact soon to look for a replacement! Regards, Stuart
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Natasha & Shane Moten (SE London) - Shane proposed in April 2004 on the London Eye with the most amazing ring I've ever seen. Thanks to John, I am proud to show off my sparkly rock and people compliment me on it all the time. Since then, we have recommended you to family (Lorraine and Daniel chose tanzanite and diamonds) and friends (I think Jayne and Darren have already been in touch) Well, because of that first ring, I now also have a beautiful eternity ring which Shane gave me on the birth of Jude in December 2005 and I am sure there may be the patter of many more little feet as a result of the fantastic work you produce. Well done and Thanks Natasha (& Shane & baby Jude)


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